At the end of the 2010s, we found South Florida at the face of mainstream rap with breakthrough acts like XXXTENTACION, Lil Pump, and Ski Mask the Slump God. Florida has had a history of underground artists who have been putting out projects and videos for nearly a decade without seeing that mainstream success yet, not for lack of quality either. Robb Bank$ is just one of those Florida underground titans with a strong fanbase project after project and is a poster child for consistency.
Robb hit us with the release of his “Thug Motivation: 430” music video, The first track off his new “No Rooftops 2” mixtape. The visual features him letting off a slew of bars while being backed by the quick cuts and night-vision themed video. The video’s effects perfectly mirror the Shawty Redd-produced beat which features a hypnotic sample that is perfect for the Florida native to do what he does best.
We’ve had Robb’s whole project on repeat since it dropped last Friday and it looks like we’re going to have this video on loop here at Loading too as well. Are y’all digging Robb’s new tape and video for “Thug Motivation: 430” Check them out and let us know!