On his latest, self-produced track, “Cha Cha” (feat. BangerOfTheDay), Cliff Savage thrives lyrically. His dense flows layer over equally complex production. Producing for yourself lets you use your voice and lyrics as instruments fluidly in the creation process. Rather than a beat being made and a .wav file getting rapped on, this is a unified song.
The Long Beach, CA native linked with finger-on-the-pulse plug BangerOfTheDay for this release; it’s great to see aspiring musicians embracing promotion. Of his hometown, Cliff says, “Growing up there allowed me to tap into so many flavors of music and styles of hip-hop due to the diverse community,” so clearly the young rapper is self-aware.
When it comes to lyrics, production, or even making moves, Cliff is ready to use his upbringing to his advantage, drawing on the best aspects of many successful genres and subgenres. Working with BangerOfTheDay shows that he’s tapped into what the industry is listening to – a clear sign of a bright rising star.