“Apollo Rai turning up the Summer with the energetic banger ‘Rosey’ “

Bronx native Apollo Rai has been making vast gains in the NY rap scene, aligning with management group G-Star. Apollo is cultivating and bringing forward a sonic delivery that is varying from the booming drill movement we’ve been used to. Carrying a vocal presence that competes with NY’s top melodic rappers, A Boogie, Lil Tjay, […]

Califix & KAPRI Link Up For “Spray” Music Video

Hailing from Riverside, California, Califix makes his LoadingMagazine debut with the release of new track and visuals for “Spray” featuring Santa Ana’s KAPRI. The track also features production from Flexatelli. The video was shot and edited by @_honest_abe.The track comes in at just under 2 minutes and somehow manages to leave a lasting impression and […]

King Von and Lil Durk Deliver Socially Distant “Down Me” Visual

Despite claiming that he legally can’t be around him, King Von has managed to link up with Lil Durk once again. Thanks to the power of digital editing, the OTF artists are back together, delivering a hilariously thrilling & socially distant visual for their energetic track “Down Me.”  The video opens with a short skit, […]

Shoreline Mafia Releases Nostalgic “Change Ya Life” Visuals

In just a few short years, Shoreline Mafia has been able to amass a large national following, establishing a fortified sonic and stylistic influence on the West Coast and beyond. Unfortunately however, It appears their run as a group will soon come to an end, as standout member Fenix Flexin has announced he will depart […]

42 Dugg and Babyface Ray Stunt on Their Exes in “One of One” Visual

42 Dugg has been one of 2020’s hottest rising artists, receiving an influx of looks from several recent collaborations with Lil Baby. Capitalizing on this momentum, the Detroit rapper has linked up with Babyface Ray to deliver a visual for his standout track “One of One.”  Produced by Helluva, the song revels in its signature […]